![]() My goal is that at least 50% of the people on my list open and engage with my email newsletter each time it goes out. Active engagement means opening the email at least once to read it and click on at least one link. First, an email newsletter is only as good as the number of people who actively engage with it. Why remove inactive subscribers? There are several reasons. If those same people aren’t opening your emails week after week it’s a good idea to see if they actually would rather be removed from your list entirely. Or maybe they no longer use that email address at all. Maybe they forgot that they signed up and don’t recognize your email address. Maybe they’re too busy that day and their inbox is overflowing. I hope this was helpful, I do this type of cleanup every three months, to help keep my costs down.No matter how amazing your email newsletter may be, a certain percentage of people you send it to won’t open it. This is an option, if you’re nervous about taking the leap to remove them. Out of 143 subscribers, 3 responded that they’d like to stay. I did send a “last chance email” to these that met the criteria above. Once your lists get big enough that you’re paying over $50 a month, you start to question if they’re worth keeping. Look at it this way, are you willing to pay for them being a part of your list, even though they NEVER open your emails? That’s a decision for you to make. I know it’s hard to delete them, since you worked hard to get their info. You’ll then want to remove those from your list. Once you click on Preview Segment – you’ll get a list of subscribers that meet that criteria. You’ll then want to click on “Add Condition” and pick ‘Date Added’ and choose a date – I typically choose a date going back 5-6 months to start.This means they have never opened an email. Then you can choose your member rating filter – start with 2.So First you’ll make sure that you choose ALL for the matching – this means that it must match all the criteria you enter below.This will let you know if they have EVER opened your newsletter. Step 3 – The main thing you want to be able to filter on is what their Member Rating is. Step 1 – Pull up your list that you’re wanting to clean up. This recipient opens or clicks your campaigns very consistently. 5 Star: A high level of engagement (score of 6 to 14).This recipient often opens or clicks your campaigns when you send. 4 Star: A moderate amount of activity (score of 2 to 5).This recipient opens or clicks your campaigns but is either not consistently engaged or hasn’t been on your list long enough to have earned a higher rating. 3 Star: Limited activity (score of 1).This recipient is most likely a new member, or a previously engaged member who’s gone dormant. This recipient has either unsubscribed and resubscribed, or soft bounced in the past. 1 Star: Negative activity score (-5 to -1).Here’s an overview of what the star ratings mean and how they correspond to the activity rating scale: Below is the definitions of the ratings from 1 star through 5 stars. The main thing you want to look at is their member rating. I found a great way to clean up your newsletter list without compromising your marketing efforts. You are charged monthly based on how many contacts you have in your lists. I have over 4,000 contacts in my Mailchimp Newsletter list.
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